In the vibrant world of UAE influencers, few names resonate as strongly as Salama and Khalid Mohamed. Known as “Salama and Khalid,” this Emirati couple became household names through their engaging skits on TikTok and their joint Instagram account, @khalidandsalama, amassing a following of millions.
From their heartwarming content celebrating traditional Emirati culture to their entrepreneurial ventures, they captivated audiences across Dubai, Abu Dhabi, and beyond.
However, in 2024, their 17-year marriage ended, sparking rumors and heartfelt reactions when their joint social media account disappeared.
Salama, a mother of two and founder of the skincare brand Peacefull, and Khalid, a former finance professional turned vlogger, have since embarked on separate paths, yet their influence endures.
Who Are Khalid Al Ameri and Salama Mohamed?
Early Lives and Rise as UAE Influencers
Khalid Al Ameri and Salama Mohamed, both born and raised in Abu Dhabi, emerged as leading Emirati influencers through their relatable and creative content.
Khalid, born in 1983, initially pursued a career in finance, earning an MBA from Stanford University before transitioning to content creation. His charisma and storytelling made him a natural vlogger, gaining fame through YouTube interviews and skits that highlighted Emirati culture.
Salama Mohamed, born in 1989, complemented Khalid’s energy with her entrepreneurial spirit. In June 2021, she launched Peacefull, a skincare brand addressing issues like vitiligo, inspired by her own experiences.
The couple tied the knot in June 2007, blending their personal and professional lives to create content that resonated with audiences in the UAE and the broader Arab world.
Their rise was fueled by a shared passion for storytelling. Starting with lighthearted skits on TikTok and YouTube, they showcased traditional Emirati values, humor, and family life.
Their authenticity made them relatable, turning Khalid Al Ameri and Salama into symbols of modern Emirati identity. By leveraging platforms like Instagram and TikTok, they built a brand that celebrated their roots while appealing to a global audience.
Building a Family and Brand with Two Sons
Khalid and Salama’s life together was marked by love, family, and creativity. They welcomed two sons, Abdullah and Khalifa, who often appeared in their content, endearing them to fans.
As parents, they balanced raising their two sons with their growing online presence, creating content that highlighted family values and Emirati traditions.
Their joint Instagram account, @khalidandsalama, became a hub for photos and videos that captured their life in Dubai, from cultural festivals to everyday moments.
Their brand extended beyond social media. Salama’s entrepreneurial venture, Peacefull, addressed skincare and beauty, earning praise for its inclusivity.
Khalid, meanwhile, used his platform to share motivational content and cultural insights, often collaborating with other UAE influencers like Al Samadi, Khalid’s brother-in-law. Together, they became one of the most recognized couples in the region, their content styles blending humor, education, and authenticity.
The Rise of Salama and Khalid as Content Creators
Viral Skits on TikTok and YouTube Success
The couple’s joint social media account, @khalidandsalama, was a cornerstone of their success, amassing millions of followers through skits on TikTok and YouTube.
Their content ranged from comedic sketches to heartfelt vlogs, often showcasing traditional Emirati attire and values.
A 2021 YouTube interview with Khalid Al Ameri highlighted their dynamic, with Salama surprising fans with her wit and charm. Their ability to create engaging pictures and videos made them household names in the UAE.
Below is a table comparing their social media presence before and after their 2024 divorce:
|
Platform |
Pre-Divorce (2023) |
Post-Divorce (2024) |
|---|---|---|
|
|
@khalidandsalama (3.5M followers) |
Individual accounts (Khalid: 2.8M, Salama: 1.2M) |
|
TikTok |
5M followers (joint skits) |
Khalid: 4M, Salama: 2M (solo skits) |
|
YouTube |
2.7M subscribers (joint vlogs) |
Khalid: 2.5M, Salama: 800K (separate channels) |
|
Content Focus |
Family, culture, humor |
Khalid: Motivation, Salama: Skincare, family |
The deletion of their widely loved joint Instagram account in 2024 marked a turning point, with fans noticing their unfollowing of each other’s individual accounts, fueling speculation about their split.
Salama’s Skincare Line and Khalid’s Vlogs
Salama Mohamed’s Peacefull brand became a standout in the UAE’s beauty industry. Launched in June 2021, it addressed skincare challenges like vitiligo, earning Salama recognition as an Emirati influencer with a purpose.
Her Instagram stories often featured behind-the-scenes looks at Peacefull, connecting with fans through authenticity. Meanwhile, Khalid Al Ameri’s vlogs focused on cultural storytelling and personal growth, maintaining his status as a leading UAE influencer.
Their distinct content styles allowed them to carve out individual identities while still collaborating on joint projects until their separation.
Salama also used her platform to advocate for inclusivity, sharing her journey as a mother of two and an independent person. Khalid’s content, often posted on his Instagram page, leaned into motivational talks and cultural pride, resonating with a diverse audience.
Their ability to balance personal and professional ventures made them role models for aspiring content creators in the UAE.
The 2024 Divorce: Rumors, Confirmation, and Aftermath
Speculation and the Disappearance of Their Joint Social Media
In early 2024, rumors swirled when fans noticed the disappearance of their joint social media account, @khalidandsalama.
The couple’s unfollowing of each other on Instagram and the deletion of their widely loved photos and videos sparked questions about a split. In a YouTube interview, Salama confirmed they were officially divorced after 17 years of marriage, addressing the rumors head-on.
The announcement shocked fans, who had viewed Khalid and Salama as one of the strongest couples in the region. The black and white picture Salama posted on Instagram Stories, hinting at the split, became a viral moment, with fans questioning the reasons behind their separation.
The divorce highlighted the challenges of maintaining a public persona. While the couple never publicly detailed the cause, Salama emphasized their commitment to co-parenting Abdullah and Khalifa, ensuring their sons remained a priority.
Khalid’s Engagement and Public Reactions
In late 2024, Khalid Al Ameri announced his engagement via an Instagram post, sharing a black and white picture featuring engagement rings.
The news surprised fans, with some speculating about the timing after the divorce. Khalid’s post, captioned with a message of hope, garnered millions of views, but also questions about the split from Salama.
The public’s reaction was mixed, with some praising Khalid’s new chapter and others expressing loyalty to the couple’s shared legacy.
The engagement, combined with the deletion of their joint content, marked a shift for Khalid Al Ameri and Salama. While Salama focused on her skincare line and family, Khalid’s engagement signaled a new personal and professional phase, with fans eagerly watching both their individual accounts for updates.
Life After Divorce: Salama and Khalid’s New Paths
Salama’s Journey as an Independent Person
Post-divorce, Salama Mohamed has embraced her role as an independent person and mother of two. Her skincare brand, Peacefull, continues to thrive, with Salama’s Instagram page showcasing new products and her journey with vitiligo.
As an Emirati influencer, she has leaned into her identity as a businesswoman and advocate, using her platform to inspire young women in the UAE.
Her focus on raising Abdullah and Khalifa remains central, with posts highlighting family moments in Dubai. Salama’s resilience has made her a role model for navigating personal challenges in the public eye.
Khalid Continued Influence and New Ventures
Khalid Al Ameri has continued to grow as a vlogger and UAE influencer, with his content evolving to focus on personal growth and cultural storytelling.
Reports of Khalid’s engagement have kept him in the spotlight, with his Instagram page drawing millions of views. Khalid Al Ameri has become a symbol of adaptability, balancing his role as a father with new creative ventures.
His skits on TikTok remain popular, blending humor with insights into Emirati life, ensuring his influence endures in Abu Dhabi and beyond.
Fun Facts about Salama and Khalid
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Cultural Ambassadors: Khalid and Salama popularized traditional Emirati attire in their skits, showcasing UAE culture to a global audience.
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Skincare Pioneer: Salama’s Peacefull brand, launched in June 2021, was inspired by her personal experience with vitiligo, making it a trailblazer in inclusive beauty.
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Family-Centric Content: Their two sons, Abdullah and Khalifa, frequently appeared in their videos, charming fans with their playful antics.
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Viral Beginnings: Their skits on TikTok, starting in 2018, helped them amass a following of millions within months.
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Finance to Fame: Khalid transitioned from a career in finance to becoming a full-time vlogger, a rare move in the UAE.
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Collaborative Spirit: They worked with Khalid’s brother-in-law, Al Samadi, on several projects, strengthening their UAE influencer network.
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Global Reach: Their joint Instagram account, @khalidandsalama, was followed by fans from Dubai to the United States, reflecting their universal appeal.
FAQs about Salama and Khalid
Who are Khalid Al Ameri and Salama Mohamed?
Khalid Al Ameri and Salama Mohamed are Emirati influencers known for their viral skits on TikTok and joint Instagram account, @khalidandsalama, before their 2024 divorce.
When did Salama and Khalid get married?
They tied the knot in June 2007 and were married for 17 years before their divorce.
Do Salama Mohamed and Khalid Al have children?
Yes, they welcomed two sons, Abdullah and Khalifa, who often appeared in their content.
Why did Khalid and Salama divorce?
While they confirmed their divorce in 2024, the exact reasons weren’t disclosed, though Salama addressed the split in a YouTube interview.
What is Salama Mohamed’s skincare brand?
Salama founded Peacefull in June 2021, a skincare line addressing issues like vitiligo, inspired by her personal journey.
Is Khalid Al Ameri engaged?
Yes, Khalid announced his engagement in 2024 via an Instagram post, sparking widespread discussion among fans.
What happened to their joint social media account?
The @khalidandsalama account was deleted in 2024, with both now using individual accounts to share content.
Conclusion of Salama and Khalid
Khalid Al Ameri and Salama Mohamed, once the epitome of Emirati influencer couples, have left an indelible mark on the UAE’s digital landscape.
From their viral skits on TikTok to Salama’s groundbreaking skincare line, Peacefull, they showcased the best of Dubai and Abu Dhabi’s cultural and entrepreneurial spirit. Their 2024 divorce, marked by the disappearance of their joint social media account, shocked fans but highlighted their resilience as individuals.
As Salama continues to empower through her brand and motherhood, and Khalid embarks on new ventures, their legacy as content creators endures. Their story reflects the evolving dynamics of love, fame, and influence in the UAE, inspiring millions to embrace authenticity and change.
