Game aggregators are necessary as they offer quick access to thousands of casino titles through a single integration. Thus, there is no need to integrate releases from each provider.
For soft gaming platforms, this speed can be a major advantage. However, the game aggregation process is not as simple as it might seem at first glance. Licensing, performance problems, and data ownership issues are among the common obstacles. Let’s take a closer look at those challenges and how to cope with them.
Licensing: Who’s Responsible for What?
When there are many parties involved, licensing might be confusing. Aggregators often hold licenses that allow them to offer integration possibilities for portfolios of many game developers. It is highly convenient, but some jurisdictions require each provider to be individually licensed. Thus, important to understand the difference between aggregator licensing and operator licensing to avoid unnecessary hassle and game accessibility issues.
For example, in markets like the UK or Sweden, regulators typically demand direct licensing for every game developer. Yet, this is rather an exception to the rule. Most jurisdictions accept aggregator-held licenses as soon as the audit is passed successfully.
How to make sure that the game aggregator has all in order when it comes to licensing? Here is a quick checklist:
- verify the aggregator’s licensing model;
- request documentation for each provider;
- ensure audit trails are accessible and up-to-date.
The licensing aspect cannot be ignored for successful operation, so be particularly attentive to it when choosing a game aggregator for the operator.
Performance: Speed, Stability, and Support
The quality of software impacts everything from game load times to real-time responsiveness. Thus, it is essential to pay attention to its architecture, as well as the servers that a provider uses. It is worth opting for a company with servers that are distributed globally, like Soft2bet, as it ensures smoother gameplay and minimum downtime.
Moreover, question the way a potential software provider deals with bugs and issues. Pay attention to the SLAs that provide a guarantee that a provider will fix them within an agreed time.
Player Data: Who Sees What?
Data collected from players and the way the play usually flows from the operator to the software provider and then to the game provider. Your key concerns here include GDPR compliance, as a soft distributor can share necessary data, and your business should be the owner of behavioral insights and session logs. Otherwise, risks arise. Providers can use this data to target users outside your platform and might expose your VIP segmentation and personalization strategies.
To protect your interests, choose aggregators with transparent data policies. Remember that you should be in control of what information they can share and with whom.
When you look for a reliable operator, some aspects cannot be compromised to ensure high-quality and secure service. Licensing is the first thing to pay attention to. However, data protection aspects and performance features cannot be ignored, too. Ideally, the gaming software provider should make sure that all three features are delivered according to the industry standards.
